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School Development, Advancement and Marketing with One Stroke of the Brush
When the
duties of school leadership turn to development and advancement - do
you sense an uneasy feeling? However, as financial stability &
viability along with growing the school fall upon
the board and administration, an exciting and proactive solution for all
the above may be found with one initial effort.
In
a conversation with a leading and well respected director of
development, he affirmed that the best development program is first
found in building enrollment. Therefore, school
marketing needs to supersede any capital campaign or fundraiser. With
each new student enrolled, tuition builds revenue which drives the
school toward financial stability and economies of scale. In turn, more
families are reached which allows the school to truly attain its
mission and raise up Christian minds for the glory of God.
The foundation
of any school is found in enrollment growth which leads to fiscal
responsibility and further growth (of many kinds). Whereas, empty seats
come at a cost. In Christian
schooling, there is always the call for Great Commission growth that
disciples the mind in excellence for God. In doing so, the school also
receives His financial favor when we retain, enroll and reach more
students. As enrollment increases, so does the school's network of
potential donors which in turn serves development and advancement
efforts.
As we very soon enter re-enrollment and open enrollment, ask God and be
aggressively planning now - ways you can proactively market your
school to His glory.
The
Imago Dei Group offers cost effective and customized school marketing
to well serve your school community. For further information or to
schedule this on-site strategic school marketing - you are encouraged
and most welcome to contact us at the:
Imago Dei Group -
Christian School Consulting
912-656-7567
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"Plans fail for lack of counsel, but with many advisers they succeed." Proverbs 15:22
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